How is it the gaming equivalent of an apple product? Because of the weapon skins? CS didn't become huge only because valve put money into it, they haven't put alot of money and support into it when compared to dota and it is almost competing with that. CS had a huge competitive scene for ages...
This game currently does NOT have a high skill ceiling, the maps aren't designed to be competitive. MB2 had huge potential to be competitive, but it wasn't meant to be. It is not even close to CS:GO in it's current state.